SERVICE PORTFOLIO

YOUR BRAND’S MARKETING GOALS

AT THE START
OF EACH BRAND CONNECTION LIES

our understanding of your brand and your specific campaign goals.

Based on this we jointly identify the right set of events, festivals or venues to reach exactly your desired target group. Our deep, data-supported understanding of our assets and customers enables us to support you in defining the set of tools and activations that will maximize the impact of a marketing partnership.

in communication prior, during & after event

Association with Event Brand / Logo

at event, on-the-ground

Activation, Promotion, Sampling

Tickets and Services, B2B / B2C

Hospitality, VIP

via TV/event live stream, event website, app, mailings, socials, festival lounge

Event Channel Reach

EXTENDED DATA INSIGHTS

VALUE-ADDING
DATA

To identify best-fitting assets and to maximize marketing outcome.

ADDITIONAL CAMPAIGN REACH

CAMPAIGN
EXTENSION

with event fans right from the start of their customer journey.

CAMPAIGN
BOOST

with customer reach from Europe’s largest Live Entertainment customer database.

IN COMMUNICATION PRIOR, DURING & AFTER EVENT

ASSOCIATION WITH EVENT BRAND/LOGO

Include our event’s brand in your communication to associate your brand with the enthusiasm surrounding our live events and produce emotional content that reaches and activates your target group.

Warsteiner

In 2017 Warsteiner‘s successful musikdurstig campaign held a DJ contest for their fans to play the opening slot of New Horizons Festival

Firestone

As part of their European wide Marketing campaign, Firestone took the chance to connect with new fans at Hurricane Festival in 2017 for their German leg of the tour

Zippo

Zippo‘s special Rock am Ring Edition lighters were available only in 2017 when purchasing your Rock am Ring ticket

AT EVENT /
ON THE GROUND

ACTIVATION,
PROMOTION,
SAMPLING

Engage with our customers right in the moment of excitement during our live events and create enthusiasm for your brand that lasts well beyond the event.

Jägermeister

Jägermeister‘s Platzhirsch represents a central focal point of our festival‘s visitors since 2016; for example at Rock am Ring or Sonne Mond Sterne festivals

H&M

H&M set up a promotion area including a pop up store at Hurricane Festival in 2017 that was taken by storm by the young target group

Melitta

Melitta promoted it‘s coffee products by setting up a „living room“ as relaxing space at Rock am Ring and Hurricane Festivals in 2017

VIA TV /
EVENT LIVE STREAM /
EVENT WEBSITE, APP,
MAILINGS, SOCIALS

EVENT
CHANNEL REACH

We offer our insights and wide reach to promote your brand via our channels; be it online or offline.

In addition, we are in the unique position to offer our client’s optional online services that draw upon the insights, data and reach of Europe’s largest Live Entertainment customer data base owned by CTS Eventim.

Stage & TV Branding

Branding of stages or bannering within TV range multiply the reach of your brand‘s campaign; such as Beck‘s involvement at Southside Festival

Social Channels

Sponsored posts in our Social channels reach new potential brand fans and offered Melitta the opportunity to draw attention to its festival lounge.

Branded Communication

Mastercard is included in any communication by New Horizons Festival with its visitors and fans

TICKETS AND SERVICES
B2B / B2C

HOSPITALITY, VIP

Create excitement and enhance customer/business relations with the help of exclusive Festival tickets and VIP offerings at our or your brand’s dedicated event facilities.

Branded VIP Lounges

At New Horizons Festival 2017 Mastercard staged a VIP lounge to host their special guests in an unforgetable setting with clear view on the main stage

VIP Access

Sponsors receive a limited number of VIP passes that grant access to our Festivals' lounges with unspoiled views on the stages as well as various additional benefits.

Ticket Raffle

Eurowings raffled Rock am Ring tickets off to their customers to enhance customer interaction